Let the training begin,.. Two times a month. Second and fourth friday, each month.

For more informations about the WEB 2.0 ShooGa Marketing training click here : FORMATION SHOOGA

Why is it ridiculous?

Let us answer that with another question:  What made Google + go viral?  The answer is all the other little icons they are comparing it to which Google + is trying to beat.   Google + would have never had this growth rate without Facebook, Twitter or Linkedin  (but not myspace lol).  So basically, if ( and that’s a real if) Google + does reach any of the top three in actual users, it should thank them first, right before crushing them…

Google + now has 25 million of the most tech  and social media  savvy , will this little army be able to convert the 780 million on Facebook?   At this point, Twitter, Linked In and Facebook are complementary; they don’t really step on each other’s toes. But Google + is ambitious, its real success is dependent on the failure of one or more of the current 3.

So moral of the story is let’s wait and see. The product is good, the idea is great, the real question is if the baby-boomer, who just got a grasp of how to upload a picture on Facebook is willing to switch right away.

Search engine optimization is a science that typically costs a fortune on the web.  It’s a combination of writing techniques with the right keywords and regular updates, based on a well developed and precise strategy… However, there are also programming solutions that facilitate SEO.

ShooGa Marketing offers a complete SEO package that covers the fundamentals of SEO, which will do marvels for your rankings.

• Integration of Meta descriptions:    Our SEO kit will give you the ability to integrate your meta description for you home page and titles for all other pages which facilitate the search engines’ (Google, Yahoo, Bing etc.)  understanding of your web pages
• Integration of Meta tags :  Gives you the ability to insert, delete and add metatags which are the keywords describing the activities of your operation.
• Clean URLs:  the URL of your website will be clean as it should be, ie.  www.yourwebsite.com/page-titleversuswww.yourwebsite.com/^#rwf^&#R#!$$wr445.php

• Geolocalisation: integration of the geographical latitude and longitude of your business, in order to facilitate search results based on proximity.  Very important for stores and businesses with a physical location.

• Tags: ability to add your own tags on your articles, news and blog posts. The pertinence of these tags will optimize your page.

• Social sharing: The kit includes the sharing icons, which boost exposure of your website whenever a visitor decides to share your content on their favourite social media site. This module will give the possibility to your visitors, to like, share and tweet your content, benefiting your e-reputation and optimization.

• Teach a marketer to fish: Our Web 2.0 and social media seminars will provide you the insights on how to optimize your web presence.  A one day training, with a complete overview on web 2.0 strategies and tactics and an insider view of Facebook, Twitter, Linked in and the new Google +  .  To book a seat at the next seminar, contact us at contact@shooga.ca

Tame the web, create your network, connect with your consumers, and increase your visibility and e-reputation.  These are the 5 objective of ShooGa Marketing’s Web 2.0 and Social Media seminars.

Straight out of the Shooga Lab, chezfarfelu.com was launched today.

funky colors, curvy look, the site is a reflection of the chez farfelu  stores, one of them located on Mount Royal Street, the other in Carrefour Laval.

For more informations visit chezfarfelu.com.

The progress of Social media on the web is not a long sinuous road; that we know!  The war between social media is ongoing, some, like MySpace have already lost and are trying to get back in the game with a niche market (music and artists in this case).   Facebook, on the other hand has become the place to be.  Brands, products, places and businesses can no longer afford  not to have a Fan page. This being said, Google has pretty much declared  war with Facebook with the introduction of  the Google + project.

The Y generation (under 30 years old) spends about 14 hours a week at Zuckerberg’s domain, making Facebook the most visited site even before Google.  This is pretty much all Google needed to get into the social media game.  After a couple of failed attempts, namely Google Buzz, the web giant is back with a new product, designed to hurt Facebook,Linkedin and Twitter where it hurts!

The right Strategy?

Take the weakest points of your competitors, create a need, and a hype, combine whatever is successful on the internet, and you get the recipe for the project GOOGLE+

In case you didn’t already know, only 10 million beta-testers have access to Google +, and  if you’re not one of them, you’re too late!  The concept and experience looks and feels different, a kind of a look into the new look for the web.  Welcome to the future!

Stepping stone towards a new monopoly

Circle of close friends, circle of not so close friends, Circle of business Contacts and professionals and  Circle for family members in on platform, where information is filtered based on the circle targeted.  Google + goes even further, offering blogging, micro blogging, video calls….  Twitter, Skype, Facebook, Linkedin, blogger, WordPress and all the competition is targeted!  The question is, is it too ambitious and will it succeed?

The war  has begun, but don’t worry, ShooGa’s ‘’Web 2.0  and Social Media’’ seminar will prepare you for possibly the next biggest change on the web.

Pour suivre notre prochain séminaire, vendredi 12 août prochain : Contact : 514 277 7747 email : info@shooga.ca